Ken Block vs YOU

Ken Block vs YOU

Ken Block is a man with a busy schedule: he can't be in two places at once (yet).

So, Ford got creative with their "Augmented Reality" project at their booth during this year's Detroit Auto Show. Every show attendee has the chance to get their own Gymkhana mini-clip at the Ford booth, using a sequence previously filmed on a blue screen with Ken Block and the GYM3 Ford Fiesta at Universal Studios in Hollywood. Anyone who steps up has themselves projected on a big screen at the show, with the virtual Gymkhana car doing precision donuts around them - and walks away with their own YouTube clip to take home.

Check out some of the clips from the show below.

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Ron Zaras
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Comments

Wed, 2012-01-18 10:52
RLonau (not verified)

Nice to see more and more big companies using AR and getting stars involved. Augmented Reality has so much potential. Check back early next month to see our latest project:
http://www.augmented-minds.com

Tue, 2012-01-24 20:21
Kevin (not verified)

HeyI have a couple questions about become a technician for Ken Blocks racing team. I am currently a student a NTI(NASCAR Technical Institue) in Mooresville Nc and i wanna try to get on a racing team like Ken's. Heres my email Kevincosgrove1@yahoo.com and you can email me and give me some tips on what i need to do to accomplish my goal.
Thanks Kevin

Wed, 2012-02-01 11:42
huss david (not verified)

bonjour,
moi je serais honoré d'avoir une photo dédicassée de mon idole ken block,juste une petite photo et je serais super heureux,mais si il y a plus tant mieux. merçi beaucoup

Fri, 2012-02-10 13:27
tanddorichiken (not verified)

Apa khabar Ken Block...
Where u want come to Malaysia... i want look ur show in live... I hope u and all Ken Blocks racing team can come to Malaysia....

Wed, 2012-02-15 15:50
JASON (not verified)

HELLO KEN BLOCK,
i'm playing dirt 3 and I always choose your car
you are my favorite

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